{"product_id":"loreal-paris-elvive-colour-protect-shampoo-340ml","title":"L'Oreal Paris Elvive Colour Protect Shampoo 340mL","description":"\u003cp\u003eLock in your salon-fresh hair dye, safeguard multi-dimensional hair highlights, and combat daily environmental dullness with L'Oréal Paris Elvive Colour Protect Shampoo (340ml \/ 11.5 fl oz)—authentically imported from Australia. Specially engineered for color-treated, tinted, bleached, or highlighted hair, this advanced color-shielding shampoo dispenses as a rich, pearlescent fluid that lathers luxuriously to purify without stripping hair bonds or washing out pigments.\u003c\/p\u003e\n\n\u003cp\u003eColor-Locking Technology \u0026amp; Solar Oxidation Defense Science:\u003cbr\u003e\nCleansing chemically processed or dyed hair without causing pigment bleeding requires a balance of mild surfactants, UV blockers, and stabilizing antioxidants. Unlike traditional clarifying shampoos that strip away color pigments, this formula creates a micro-protective web over each strand, locking active hair dye molecules deep inside the hair shaft. Infused with antioxidant Vitamin Cg and built-in broad-spectrum UV filters, it shields hair from environmental pollutants and sun damage to prevent brassiness and fading.\u003c\/p\u003e\n\n\u003cp\u003eKey Performance Benefits \u0026amp; Shine Enhancement:\u003cbr\u003e\n• Imported Australian Release: 100% authentic salon-grade formula in a value-sized 340ml bottle.\u003cbr\u003e\n• Color-Locking Web: Seals hair fibers to protect artificial dye molecules for up to 40 washes.\u003cbr\u003e\n• Vitamin Cg Antioxidant Defense: Neutralizes oxidative stress and environmental pollutants to prevent yellowing or dimming of hair tone.\u003cbr\u003e\n• Broad-Spectrum UV Filters: Shields hair strands against solar radiation and sun-induced fading.\u003cbr\u003e\n• Cuticle Smoothing Matrix: Fixes microscopic gaps across lifted hair cuticles to boost light reflection and glass-like shine.\u003c\/p\u003e\n\n\u003cp\u003eClean Care \u0026amp; Tolerance Standards:\u003cbr\u003e\n• Fiber-Safe Formula: Paraben-free, non-stripping cleanser designed to respect delicate hair fibers and chemical bonds.\u003c\/p\u003e\n\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\n\u003cp\u003eSaturate hair and scalp completely with lukewarm water.\u003c\/p\u003e\n\n\u003cp\u003eDispense a generous amount into palms, work into a rich lather, and massage gently into the scalp and through lengths.\u003c\/p\u003e\n\n\u003cp\u003eRinse thoroughly with cool or lukewarm water until no residue remains.\u003c\/p\u003e\n\n\u003cp\u003ePro Tip: Follow immediately with L'Oréal Paris Elvive Colour Protect Conditioner for maximum color longevity and smooth detangling.\u003c\/p\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":54674974146859,"sku":null,"price":3800.0,"currency_code":"LKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/0120\/7851\/files\/shampoo-340.png?v=1785391505","url":"https:\/\/blushnpop.com\/products\/loreal-paris-elvive-colour-protect-shampoo-340ml","provider":"Blush \u0026 Pop","version":"1.0","type":"link"}