Loreal Ever Pure Purple Shampoo 200 ml

Banish unwanted warmth and lock in brilliant, salon-fresh color with L'Oréal Paris EverPure Purple Shampoo (200ml)—authentically imported from Canada. Specifically engineered for blonde, bleached, highlighted, platinum, silver, and gray hair structures, this professional-grade color-correcting cleanser delivers high-performance brassiness correction while gently purifying fragile hair fibers without stripping away moisture.

Professional Anti-Brass Correction & Non-Stripping Care:
Bleached, highlighted, and silver hair patterns are naturally porous and vulnerable to color shifting. Over time, routine washing, heat styling, and environmental exposure cause cool shades to oxidize, turning into stubborn, brassy yellow or orange undertones. This sulfate-free color care system replaces aggressive stripping agents with specialized purple pigments that safely neutralize warm undertones while leaving hair touchably soft, smooth, and luminous.

Key Active Ingredients & Color Care Science:
• Imported Canadian Formulation: 100% authentic release crafted to strict professional quality standards.
• Professional Purple Pigment Technology: Concentrated purple dye matrix attaches to porous areas of the hair shaft to counteract brassy yellow and orange tones, preserving a crisp, cool-toned finish.
• Pure Hibiscus Flower Extract: Enriched with Hibiscus Sabdariffa, Coconut Acid, and Glycerin to smooth rough cuticles, lock in essential hydration, and restore natural hair elasticity.
• Gentle Surfactant System: Purifies scalp and strands without stripping natural lipids or fading expensive color molecules.

Clean & Gentle Safety Standards:
• 100% Sulfate-Free: Formulated completely without harsh sulfates, stripping salts, or parabens that weaken structural bonds.
• Color-Safe Hydration: Gentle enough for regular use to maintain cool shades without drying out fragile hair fibers.

How to Use:

Thoroughly saturate hair with warm water.

Apply a generous amount, massage into a rich lather, and distribute evenly.

Leave lather on hair for 1 to 3 minutes depending on desired level of cool toning.

Rinse thoroughly with cool or lukewarm water. Follow with L'Oréal EverPure Purple Conditioner for optimal hydration and radiance.