L'Oreal Paris Elvive Anti-brassiness Purple Conditioner 150mL

Banish stubborn warm reflections, completely eliminate brassy yellow or copper tones, and intensely soften fragile, chemically treated strands with L'Oréal Paris Elvive Anti-Brassiness Purple Conditioner (150mL)—authentically imported from Australia. Specially engineered for bleached, platinum blonde, highlighted, or silver hair, this weekly color-correcting treatment coats each porous hair fiber to infuse cool tones while protecting the natural moisture barrier.

Violet Color Theory & Dermal Fiber Nourishment Science:
Neutralizing brassy undertones without causing pigment staining or strand dryness requires a balance of pure color-correcting pigments and light-reflecting emollients. Utilizing the principles of color theory, this formula features Acid Violet 43 and Acid Red 52 to counteract harsh yellow and copper tones. Combined with Cetearyl Alcohol and Behentrimonium Chloride, it fills in cuticular gaps caused by chemical bleaching, smoothing hair fibers and eliminating frizz.

Key Performance Benefits & Toning Precision:
• Imported Australian Release: 100% authentic salon-grade purple conditioning treatment in a concentrated 150mL tube.
• Acid Violet Pigment Complex: Neutralizes brassy yellow and orange reflections to restore a clean, icy cool tone.
• Porous Hair Fiber Repair: Deeply conditions porous, bleached, or brittle strands without weighing hair down.
• Benzophenone-4 UV Filters: Built-in solar protection shields vulnerable lightened hair from sun-induced oxidation and fading.
• Effortless Detangling & Shine: Smooths down lifted hair cuticles with Amodimethicone for a soft, glassy, and manageable finish.

Clean Care & Tolerance Standards:
• Bond-Respecting Formulation: Non-stripping weekly treatment designed to protect chemically treated hair fibers and bonds.

How to Use:

Wash hair thoroughly with a color-care shampoo (ideally Elvive Purple Shampoo) and squeeze out excess water until hair is damp.

Apply generously to mid-lengths and tips where brassiness is most prominent.

Timing Guide:

Highlighted Blonde & Bleached Hair: Leave on for 5 minutes.

Natural Grey & Platinum Silver Hair: Leave on for 1 minute.

Highlighted Brunette Hair: Leave on for up to 10 minutes.

Rinse thoroughly with cool or lukewarm water until water runs completely clear. Use once weekly.