L'Oreal Paris Elvive Anti-brassiness Purple Shampoo 200mL

Neutralize unwanted warm tones, banish brassiness, and restore cool-toned clarity to lightened hair with L'Oréal Paris Elvive Anti-Brassiness Purple Shampoo (200mL / 6.7 fl oz)—authentically imported from Australia. Specially formulated for blonde, bleached, platinum silver, grey, and highlighted brunette hair, this deeply nourishing weekly toning wash uses pure purple pigments to cancel out yellow and copper reflections in a single wash.

Purple Pigment Matrix & Solar Oxidation Science:
Maintaining clean, cool-toned hair without causing post-wash dryness requires a precise balance of concentrated color-correcting pigments, UV blockers, and botanical extracts. Utilizing color theory principles, Acid Violet 43 sits directly opposite yellow on the color wheel to rapidly neutralize warm undertones. Formulated with protective UV filters and Iris Florentina Root Extract, this shampoo shields hair from environmental fading while nourishing porous strands to prevent brittleness.

Key Performance Benefits & Toning Clarity:
• Imported Australian Release: 100% authentic salon-grade purple toning wash packaged in a 200mL bottle.
• Concentrated Acid Violet 43: Instantly counteracts brassy yellow and orange reflections for an icy, salon-fresh finish.
• UV Filter Defense: Protects color-treated hair fibers against solar degradation, oxidative stress, and premature fading.
• Iris Florentina Root Extract: Deeply conditions and soothes chemically treated strands to maintain softness and natural flexibility.
• Gentle Clarifying Action: Purifies scalp buildup and excess sebum without stripping natural oils or drying out bleached cuticles.

Clean Care & Tolerance Standards:
• Fiber-Nourishing Formula: Non-stripping weekly wash designed to protect delicate, lightened hair fibers and chemical bonds.

How to Use:

Use once a week to replace your regular daily shampoo. Wear suitable gloves if desired to prevent temporary skin staining.

Apply a generous amount to wet hair and massage thoroughly from roots to tips.

Timing Guide:

Blonde & Highlighted Hair: Leave on for 1 to 3 minutes before rinsing.

Grey & Platinum Silver Hair: Leave on for up to 5 minutes for maximum cool-toned results.

Rinse thoroughly with clean water until water runs completely clear. Follow immediately with Elvive Purple Conditioner or Purple Mask.

Ingredients:
Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, CI 60730 / Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Isopropyl Alcohol, Alpha-Isomethyl Ionone, Citric Acid.