L'Oreal Paris Elvive Anti-brassiness Purple Shampoo 200mL

L'Oréal Paris Elvive Anti-Brassiness Purple Shampoo (200mL / 6.7 fl. oz) – Authentic Australian Import

Neutralize unwanted warm tones, banish brassiness, and restore cool-toned clarity to lightened hair with authentic L'Oréal Paris Elvive Anti-Brassiness Purple Shampoo (200mL / 6.7 fl. oz). Authentically imported from Australia, this deeply nourishing weekly toning wash is specially formulated for blonde, bleached, platinum silver, grey, and highlighted brunette hair. Powered by pure purple pigments, it cancels out yellow and copper reflections in a single wash across Sri Lanka's humid climate.

Purple Pigment Matrix & Solar Oxidation Science

Maintaining clean, cool-toned hair without causing post-wash dryness requires a precise balance of concentrated color-correcting pigments, UV blockers, and botanical extracts. Utilizing color theory principles, Acid Violet 43 sits directly opposite yellow on the color wheel to rapidly neutralize warm undertones:

Concentrated Acid Violet 43 Matrix: Meticulously formulated with Acid Violet 43 to immediately counteract and cancel out brassy yellow, copper, and orange reflections, restoring an icy, cool, salon-fresh tone.

Iris Florentina Root Conditioning: Enriched with Iris Florentina Root Extract to soothe and condition chemically processed, bleached, or highlighted strands—preventing the dryness and rough texture often associated with purple toning washes.

UV Oxidation Defense: Shielding hair fibers against environmental degradation, solar exposure, and atmospheric oxidation ensures cool tones remain vibrant between salon appointments.

Gentle Clarifying Action: Cleanses away impurities, product buildup, and excess scalp sebum without stripping natural protective lipids or damaging delicate bleached cuticles.

Key Performance Benefits & Toning Clarity

100% Authentic Australian Import: Sourced directly from Australia in a 200mL (6.7 fl. oz) bottle to guarantee verified product authenticity, freshness, and quality.

Concentrated Acid Violet 43: Instantly counteracts brassy yellow and orange reflections for an icy, salon-fresh finish.

UV Filter Defense: Protects color-treated hair fibers against solar degradation, oxidative stress, and premature fading.

Iris Florentina Root Extract: Deeply conditions and soothes chemically treated strands to maintain softness and natural flexibility.

Gentle Clarifying Action: Purifies scalp buildup and excess sebum without stripping natural oils or drying out bleached cuticles.

Clean Care & Tolerance Standards

Fiber-Nourishing Formula: Non-stripping weekly wash designed to protect delicate, lightened hair fibers and chemical bonds across all hair textures (straight, wavy, curly, coily). Safe for regular weekly maintenance.

How to Use

Step 1 (Apply): Use once a week in place of your regular daily shampoo. Wear suitable gloves if desired to prevent temporary skin staining. Apply a generous amount to wet hair and massage thoroughly from roots to tips.

Step 2 (Timing Guide):

• Blonde & Highlighted Hair: Leave on for 1 to 3 minutes before rinsing.

• Grey & Platinum Silver Hair: Leave on for up to 5 minutes for maximum cool-toned results.

Step 3 (Rinse): Rinse thoroughly with clean water until water runs completely clear. Follow immediately with Elvive Purple Conditioner or Purple Mask.

Product Specifications

Brand: L'Oréal Paris Elvive

Product Name: Anti-Brassiness Purple Shampoo

Volume: 200mL / 6.7 fl. oz

Product Type: Anti-Brassiness & Color-Correcting Purple Toning Shampoo

Key Actives: Acid Violet 43 (CI 60730), Iris Florentina Root Extract, Salicylic Acid

Hair Concerns: Yellow/Copper Brassiness, Warm Tones, Color Oxidation, Dullness, and Bleach Dryness

Target Profile: Ideal for Blonde, Bleached, Platinum, Silver, Grey, and Highlighted Brunette Hair Types

Formula: Acid Violet 43 Pigment Matrix, Fiber-Nourishing, UV Oxidation Shield

Origin: Authentic Australian Import

Ingredients

Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, Acid Violet 43 (CI 60730), Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Isopropyl Alcohol, Alpha-Isomethyl Ionone, Citric Acid.