L'Oreal Paris Elvive Color Radiance Shampoo 375ml

Preserve vibrant hair color and extend salon-fresh shade intensity with L’Oréal Paris Elvive Color Radiance Protecting Shampoo (375mL / 12.6 fl. oz)—authentically imported from Canada. Formulated with an advanced Color-Protect system, protective UV filters (Ethylhexyl Methoxycinnamate), Kakadu Plum fruit extract (Terminalia Ferdinandiana), and essential amino acids, this professional-grade cleanser deeply nourishes color-treated hair while creating an anti-fading shield against sun exposure and washing.

Color-Seal Technology & Antioxidant Defense:
Chemical coloring, highlighting, and bleaching open the hair cuticle, making strands porous and vulnerable to color wash-out. Exposure to sunlight and environmental pollution further oxidizes hair pigments, causing brassiness and loss of vibrancy. L’Oréal’s Color Radiance shampoo combines protective UV filters with botanical antioxidants to gently cleanse the scalp and hair without stripping essential moisture. By sealing the outer hair cuticles flat, it traps color molecules deep inside the fiber, lock out atmospheric degradation, and maintains high-gloss radiance for up to 8 weeks.

Key Performance Benefits & Color-Protecting Cleansing:
• Imported Canadian Release: 100% authentic salon-grade color-protecting shampoo in a generous 375mL bottle.
• Color Seal System: Locks in color pigments to prevent premature wash-out, brassiness, and dullness for up to 8 weeks.
• UVA/UVB Filter Protection: Formulated with Ethylhexyl Methoxycinnamate to guard hair fibers against sun exposure and UV oxidation.
• Antioxidant Rich: Infused with Kakadu Plum fruit extract (Terminalia Ferdinandiana) to support fiber health against environmental stress.
• Gentle & Nourishing Cleanse: Cleanses away impurities and scalp buildup while maintaining the hair's natural hydration balance.
• High-Gloss Radiance: Smooths the surface of each strand to enhance light reflection and boost multi-dimensional color depth.

Clean Care & Compatibility Standards:
• Ideal for Color-Treated Hair: Formulated specifically for colored, highlighted, bleached, or chemically processed hair across all textures.

How to Use:

Apply a generous amount to thoroughly wet hair.

Gently massage into the scalp and roots until a rich, luxurious lather forms.

Work the lather down through the lengths and ends to cleanse and protect the hair fibers.

Rinse thoroughly with lukewarm water. For optimal results and maximum color retention, follow with Color Radiance Protecting Conditioner.

Ingredients:
Water, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Glycol Distearate, Dimethicone, Parfum / Fragrance, Sodium Benzoate, Hexylene Glycol, Cocamide Mipa, Salicylic Acid, Carbomer, Ethylhexyl Methoxycinnamate, Guar Hydroxypropyltrimonium Chloride, Linalool, Benzyl Salicylate, Benzyl Alcohol, Terminalia Ferdinandiana Fruit Extract, Sodium Hydroxide, Citric Acid.