L'Oreal Paris Elvive Colour Protect Shampoo 340mL

Lock in your salon-fresh hair dye, safeguard multi-dimensional hair highlights, and combat daily environmental dullness with L'Oréal Paris Elvive Colour Protect Shampoo (340ml / 11.5 fl oz)—authentically imported from Australia. Specially engineered for color-treated, tinted, bleached, or highlighted hair, this advanced color-shielding shampoo dispenses as a rich, pearlescent fluid that lathers luxuriously to purify without stripping hair bonds or washing out pigments.

Color-Locking Technology & Solar Oxidation Defense Science:
Cleansing chemically processed or dyed hair without causing pigment bleeding requires a balance of mild surfactants, UV blockers, and stabilizing antioxidants. Unlike traditional clarifying shampoos that strip away color pigments, this formula creates a micro-protective web over each strand, locking active hair dye molecules deep inside the hair shaft. Infused with antioxidant Vitamin Cg and built-in broad-spectrum UV filters, it shields hair from environmental pollutants and sun damage to prevent brassiness and fading.

Key Performance Benefits & Shine Enhancement:
• Imported Australian Release: 100% authentic salon-grade formula in a value-sized 340ml bottle.
• Color-Locking Web: Seals hair fibers to protect artificial dye molecules for up to 40 washes.
• Vitamin Cg Antioxidant Defense: Neutralizes oxidative stress and environmental pollutants to prevent yellowing or dimming of hair tone.
• Broad-Spectrum UV Filters: Shields hair strands against solar radiation and sun-induced fading.
• Cuticle Smoothing Matrix: Fixes microscopic gaps across lifted hair cuticles to boost light reflection and glass-like shine.

Clean Care & Tolerance Standards:
• Fiber-Safe Formula: Paraben-free, non-stripping cleanser designed to respect delicate hair fibers and chemical bonds.

How to Use:

Saturate hair and scalp completely with lukewarm water.

Dispense a generous amount into palms, work into a rich lather, and massage gently into the scalp and through lengths.

Rinse thoroughly with cool or lukewarm water until no residue remains.

Pro Tip: Follow immediately with L'Oréal Paris Elvive Colour Protect Conditioner for maximum color longevity and smooth detangling.