L'Oreal Paris EverPure Sulfate-Free Blonde Shampoo for Brightening Blonde Hair 250ml

Brighten, balance, and deeply hydrate blonde, bleached, or highlighted strands with L'Oréal Paris EverPure Sulfate-Free Blonde Shampoo (250mL)—authentically imported from Canada. Formulated with Iris Botanicals, Arginine, and anti-brass violet pigments, this 100% sulfate-free shampoo gently cleanses the scalp while actively neutralizing unwanted yellow and warm tones, keeping blonde hair pure, soft, and salon-vibrant.

Color Correction & Anti-Brass Brightening Science:
Blonde, bleached, and highlighted hair naturally develops unwanted yellow or orange tones over time due to wash oxidation, UV exposure, and hard water minerals. Traditional purple shampoos often contain harsh sulfates that strip natural moisture, leaving processed hair brittle, dry, and over-toned. L'Oréal Paris EverPure Sulfate-Free Blonde Shampoo utilizes a gentle, non-stripping surfactant matrix enriched with Iris Florentina Root Extract, Tocopherol (Vitamin E), and specialized violet pigments (CI 60730). It precisely counteracts warm undertones on the color spectrum while reinforcing the hair fiber, locking in moisture and delivering up to 4 weeks of color purity.

Key Performance Benefits & Blonde Care:
• Authentic Canadian Import: 100% genuine L'Oréal Paris EverPure formula directly imported from Canada in a 250mL bottle.
• Anti-Brass Violet Pigments: Instantly neutralizes harsh yellow and orange undertones in blonde, bleached, and silver hair.
• Iris Botanical & Arginine Infusion: Brightens blonde tones while deeply hydrating dry, over-processed strands to prevent brittleness.
• 100% Sulfate-Free Cleansing: Gentle anti-fade formula guarantees maximum color retention and prevents premature color wash-out.
• Non-Drying Hydrating Base: Purifies the scalp and hair without stripping natural lipids, leaving hair soft, touchable, and luminous.
• Pure & Vegan Standard: 100% vegan formula free from sulfates, parabens, harsh salts, and gluten ingredients.

Clean Care & Compatibility Standards:
• Designed for All Blonde & Lightened Shades: Optimized for natural blonde, bleached, platinum, highlighted, ombre, balayage, balayage, and silver/gray hair needing tone correction, brightness, and color defense.

How to Use:

Thoroughly wet hair with water.

Apply a generous amount directly to wet hair and scalp.

Gently massage into a rich, creamy lather.

Leave on for 1 to 3 minutes to allow violet pigments to correct brassiness.

Rinse thoroughly with lukewarm water.

Follow with L'Oréal Paris EverPure Blonde Conditioner to seal in moisture and smoothness.

Ingredients:
aqua / water / eau, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, parfum / fragrance, polyquaternium-10, amodimethicone, ppg-5-ceteth-20, citric acid, hydrogenated coconut acid, peg-55 propylene glycol oleate, propylene glycol, acrylates copolymer, polyquaternium-7, arginine, salicylic acid, peg-65m, ethylhexyl methoxycinnamate, sodium isethionate, hexyl cinnamal, benzyl salicylate, linalool, tocopherol, limonene, benzyl alcohol, trideceth-12, geraniol, cetrimonium chloride, iris florentina / iris florentina root extract, sodium benzoate, ci 60730 / ext. violet 2.